Заработная плата: От 80000 До 120000 (руб.)
Страна: Россия
Регион: Москва
Город: Москва
Профессиональная область: Пищевая промышленность
Humana Representative Russia
Consumer Medical Specialist
Job Description
Job Title: Consumer Medical Specialist
Objective
Contribute to DMK Baby division objectives of profitable growth in
Russia by driving Consumer & Medical Nutrition agenda
Scope
Driving consumer communication (online, offline), POSM update and improvement of infant nutrition consumers and HCP understanding and acceptation
Driving projects related to Consumer & Medical marketing in Russia (new products/concept, launch/relaunch, development of new partnership)
Job Description
• Participate to internal and external nutrition training and understanding of products features
• Contribute to Humana brand image building in Russian market
• Manage PR nutrition campaign to expand distribution and open new market opportunity
• Market research and benchmarking of target markets, analysis of company products in relation to competitors
• Develop innovation opportunity assessment by leading benefit and marketplace gap analysis, competitive innovation assessment, global new technologies evaluation, operational platform capabilities, new ingredient, claim and clinical review, new packaging technology appraisal and intellectual property examination
• Maximising the use of company CRM and other marketing assets such as digital customer acquisition and social media marketing.
• Assistance in managing marketing budgets and ensuring the resources are fully utilized
• Working closely with external advertising and design agencies and spearheading exciting and effective campaigns.
• Russia Consumer & Medical Nutrition interface between Humana in Russia and DMK Baby International Markets department and other DMK Baby organizations
• General lead assistance to Humana management
o Participation to DMK Baby projects for Russia Consumer & Medical Nutrition
o Lead in creation of commercial presentations
o Lead in creation and modification of reports, statistics and outline of developed strategy
o Lead in internal and external communications related to Russia Consumer & Medical Nutrition
o Lead in defining and controlling creation and use of marketing material dedicated to Russia Consumer & Medical Nutrition
• Lead in actively participating in development of strategies planning for Russia Consumer & Medical Nutrition enhancement
• Support to Area Manager International Markets
o Collaborative work in development of sales strategies to enhance customer growth
o Representation of Humana by visiting partners, taking part to congress or exhibitions
Reporting to
• Area Manager International Markets
Education and experience
• University degree in Nutrition or Business degree with experience in Infant Nutrition
• Minimum 5 years of experiences in a related Consumer & Medical Nutrition function
Specific knowledge
• Consumer & Medical Nutrition
o Expert in PR promotion, planning, execution
o PR negotiations
• Food distribution (dry, wet)
• Consumer & Medical Nutrition detailing (FMCG related)
• At ease with MS-Office solution, specially with PowerPoint and Excel
• Fluent in English, written and spoken
Candidate profile
• Excellent communication skills
• Multi-cultural sensitivity
• Analytical and strategic thinking
• Very structured way of working
• Team spirit
• Ability to work intensively under high time pressure
Please send your CV in english only.